Over half of the population are using the internet use and send email every day. Email marketing can be an economical and highly effective way to get your business on the map.Email marketing is a type of direct digital marketing that uses electronic mail (also called email or e-mail) as the marketing communication delivery method. It is used in a number of ways by organizations and marketers for brand and customer loyalty building, acquiring or converting customers, company advertisements, or for communicating promotional offers and more. It has become an essential tool for business ever since the introduction of the Internet to the world. With email marketing you have ability to control exactly who sees an email by segmenting your contacts based on their lead status, demographics, location, age, income or any other data. With each email sent, consumers are exposed to your business and your brand i.e it increases the brand awareness of business. Email marketing is easily measureable and sharable. It is cost effective i.e ROI. Through email marketing we can do targeted gobal marketing. Finally email marketing is interactive. You can initiate campaigns using videos, graphics, music, quizzes, a game, or anything that will get your targeted client drawn in. Email marketing lets you push a message to your clients, as opposed to a website that waits for customers to come in.