Search Engine Optimization
Search Engine Optimization (SEO) is an online marketing technique which helps to bring a website on top of search engine results page. It is a process which increases the visibility of a website or a web page in search engine result page(SERP). Better SEO will lead to higher rank and higher traffic to the website.
Good search engine optimization will ensure that a page appears higher in the search engine results for a range of relevant, specific and valuable search queries or keywords. The simple objective of SEO is to generate more valuable web site traffic to website.
SEO is good for visibility and branding of any business. It is a easy way to show your business as a brand. It also increases capability of brand and site usability. Studies have shown that SEO has better ROI than any other traditional marketing firms like TV ads and printed ads.